US Consumers Are Still Spending Big, Strong Signal for 2026?

Jakarta, Gotrade News - US consumers are proving they still have strong purchasing power, with retail sales jumping 0.6 percent in November.

The Commerce Department’s report was delayed due to the government shutdown, but the numbers still managed to beat market expectations following a dip in October.

Key Takeaways

• Retail sales rose 0.6 percent, driven by clothing, hobbies, and restaurants.

• Cooling inflation is helping sustain purchasing power amidst a softening job market.

• Retail issuers are projecting optimistic profits thanks to a solid holiday season.

This growth was fueled by holiday gift shopping, specifically in the clothing and hobby sectors which saw significant spikes.

On the flip side, big-ticket items like furniture took a hit, signaling that consumers are being much more selective with their discretionary spending.

According to Heather Long from the Navy Federal Credit Union, consumers are keeping their wallets open even if the economic sentiment feels a bit gloomy.

She predicts this trend will roll into early 2026, supported by the expectation of larger tax refunds.

This positive sentiment is reflected in Lululemon Athletica, which is projecting fourth-quarter profits to hit the high end of their guidance.

Abercrombie & Fitch Co. also reported a solid performance during the recent holiday season.

Labor Department data notes that inflation is starting to cool down, thanks to dropping gas and used car prices.

This gives some much-needed breathing room for purchasing power while the labor market faces some headwinds.

Investors are now waiting on financial reports from retail giants like Walmart Inc. next month to get the full picture.

Reference:

• AP News, Retail sales rose a better-than-expected 0.6% in November as the holiday season kicked into gear. Diakses pada 15 Januari 2026

• Featured Image: Shutterstock